Wimca is the largest gathering of female brands and marketing communications professionals in  Nigeria and Sub-saharan Africa, gathering over 700  participants at each edition of the event. This annual event debuted in 2014, and has since evolved and expanded in scope with the adding  of exhibitions to give more value to both audience and sponsors.

The event identifies the challenges holding back most female executives from attaining the zenith in their chosen career, and proffers workable solutions to those challenges.

Wimca also recognizes and celebrates leading women who have weathered the storm, and have risen through the ranks to attain remarkable heights in the brands, and marketing communication industry.